When designing online campaigns for Hispanics, it is increasingly important to include the features and functionality that appeal to Hispanic users such as information sharing tools, search, and toggling between languages.
"Toggle" is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is…
As Hispanic online marketing programs are rolled out in phases, it is likely that gaps in the user experience will exist between Hispanic and general market sites, in these cases it is a best practice to provide notification of gaps…
The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.
A tactical, but often overlooked best practice in Hispanic online marketing is access. When we talk about access in the context of Hispanic online marketing, we are referring to providing simple and clear access to your Hispanic website.
