Is 2021 The Year Multicultural Marketing is Finally Inaugurated?
I challenge you to raise your voice, active your networks, and take action to ensure that Corporate America will finally inaugurate multicultural marketing.
Latest Article
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
The 2020 ANA Multicultural Marketing & Diversity Conference called for a change to the multicultural marketing approach. We share 5 key topics from the most prominent voices in our industry.
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
An Inside Look At Multiculturalism
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed…
The Multicultural World of Social Media Marketing
Social media is now ubiquitous. Usage of blogs, social networks, and video sharing sites is increasing rapidly and millions of people now look to social media websites as their primary source of news, opinion, and entertainment. Today, Hispanics, Asian Americans…