language | Hispanic Online Marketing

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In-Culture Hispanic Online Marketing

February 21, 2008
Lee Vann
Hispanic Online Best Practices, Hispanic Online Market Info

To most effectively market to Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with. This thread is culture, and it probably one of the most…

February 5, 2008
Lee Vann
Hispanic Online Best Practices, Hispanic Online Market Info, Hispanic Online Marketing

On the surface, the issue of language in the field of Hispanic online marketing may seem quite simple. Most marketers assume that Hispanic equals Spanish. What’s more, they often assume that the way to deliver Spanish content is via translation.…

Hispanic Online Marketing is Captura Group's blog featuring best practices, case studies, and research for Hispanic online marketers.

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In-Culture Hispanic Online Marketing

In-Language Hispanic Online Marketing

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