At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities on Facebook, and those that are able to proactively engage with and monetize these communities will…
When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. I argued that social media is the perfect avenue to unleash the Hispanic culture. For the most part, every day Hispanic culture is…
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State…
As Hispanics continue to turn to the Internet to express their cultural identity, advertisers will be sure to follow. This combination bodes well for Hispanic online publishers and I have no doubt that they will continue to innovate to create…
Facebook usage is exploding in Spanish speaking countries and among Hispanics in the United States. This article focuses on the opportunity for marketers to target the 1 million Spanish-preferring Hispanics on Facebook. Marketers now have the ability to target users…
