Meet Our Team: Anita, Hispanic Diversity Advocate
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of…
Hispanic Journalists Give Brands a Content Marketing Edge
Setting up an effective content marketing team means staffing up with people with interdisciplinary skill sets, talents and backgrounds. While this is true for most marketing programs, it’s especially true…
Some Thoughts On How to Navigate the COVID-19 Times
By now we’re all clear that it’s not if or when we will feel the effects of the coronavirus: they are here and happening now. We also know that the…
Multicultural Market Segments Will Drive Growth in 2019 and Beyond
Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve…
Are you authentically connecting with U.S. Hispanics, or are you Hispandering?
The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls…