Foreign-Born Hispanics Hold the Key to the Hispanic Market
Foreign-born Hispanics still hold the key to the Hispanic market —and the need for marketing agencies that understand this segment is stronger than ever
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Hispanic Online Shopping Is Up For Grabs This Holiday Season
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
How to Keep up with the Fast Changing Hispanic Market
That’s why I thought it might be helpful to share some of my go to resources for staying on top of the Hispanic market, that is, in addition to this blog.
U.S. Banks Not Doing Enough to Market to Hispanics Online
Banks should consider investing more comprehensively in the Hispanic online market. It is not enough just to translate portions of a website into Spanish. Banks need to provide a more meaningful and useful experience for Hispanics, develop a strong social…
CVS Faces Uphill Battle with New Spanish-Language Website
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large…