Emerging and realized waves of societal change within the market
Much has already been written about Coca-Cola’s “It’s Beautiful” commercial, seen by tens of millions during the 2014 Super Bowl. Overlooked in the media firestorm is the connection the multi-cultural theme had with U.S. Hispanics. Seeing people from different races,…
This holiday season, millions of Hispanics will turn to the Internet to take care of their holiday shopping, and giants Univision and HSN have launched a synergistic, three-year partnership to capture a share of their shopping carts. And those carts…
Earlier this week, Venezuelan José Lobatón and Dominican Juan Uribe were the heroes of the 2013 Major League Baseball playoffs as they smacked game-winning home runs in crucial games for the Tampa Bay Rays and Los Angeles Dodgers respectively. According…
In January of 2012, I wrote a piece on how digital publishers were addressing the English preferring Hispanic market. At that time, traditional media players were being challenged by nimble upstarts who saw a clear demand for Latino-themed content in…
The Association of Hispanic Advertising Agencies (AHAA) and Nielsen just released an insightful study, “America’s New Upscale Segment: Latinos!” The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought…
