Emerging and realized waves of societal change within the market
Earlier this week I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year I analyze the Hispanic Fact Pack from a digital lens and once again, it contains clear and compelling data for marketers to…
For awhile now, we’ve been championing the importance of a dual-language strategy for targeting U.S. Hispanics. However, there is a third “language” that U.S. Hispanics connect with and marketers often overlook: Spanglish. Spanglish is all about interchanging español and English…
Last month I had the pleasure of attending Google’s Hispanic marketing forum in New York. Of course it was great to reconnect with many colleagues who have helped shape the Hispanic online market, but most importantly it was great to…
Despite clear consumer preferences and major digital disruption in other industries, well established CPG companies have been slow to embrace e-commerce. Technology innovations that make online CPG shopping convenient and viable, such as Amazon Fresh, Amazon Dash and Prime Pantry,…
Three things are clear. Total market has dominated the multicultural marketing dialogue this year; no one can agree on exactly what total market is and if it’s the right approach; and the 2014 World Cup starts today. I like to…
