Upstarts challenging big media in reaching online Hispanics in English
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
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Five reasons Hispanic marketers should pay attention to Google +
As the fastest-growing site in history, Google’s month-old social networking platform Google + is something Hispanic marketers should follow closely. Although not open to businesses yet, Google + will soon be rolling out an offering for brands that will represent…
What’s next in Hispanic social media?
So what's next in Hispanic social media? Facebook will probably continue its supreme dominance, but when it comes to the future of social media and Hispanics, small might be the next big thing.
Captura Group Pulls a JLo
Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from…
Consumer Trends for 2011 Are a Shoe-in for Hispanics
As I read the brief, I was fascinated by how right-on they are and how Hispanics lie at the center of many of these trends. For this post I have highlighted the consumer trends I feel will be most impacted…