Hispanic online shopping behavior
This holiday season, millions of Hispanics will turn to the Internet to take care of their holiday shopping, and giants Univision and HSN have launched a synergistic, three-year partnership to capture a share of their shopping carts. And those carts…
Earlier this week, Venezuelan José Lobatón and Dominican Juan Uribe were the heroes of the 2013 Major League Baseball playoffs as they smacked game-winning home runs in crucial games for the Tampa Bay Rays and Los Angeles Dodgers respectively. According…
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
