Hispanic online shopping behavior
Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…
The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…
If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ. We looked at the current AHAA Hispanic Market Guide and it’s clear: the U.S.…
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month we partnered with Culturati Research to share a new Hispanic segmentation model that will help you…
“San Diegans are younger, richer, and better educated than the rest of the nation. Some might say we’re better dressed and better looking, too.” - Ray Major, Chief Economist, SANDAG, SDBJ Forum: Economic Trends 2017. If this doesn’t put a…
