Online retailers should put up a ‘Se habla español’ sign
As Hispanics become more comfortable and trusting of the Internet, they will also explore retail websites to research and purchase products. In fact, this is already happening:
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What’s next in Hispanic social media?
So what's next in Hispanic social media? Facebook will probably continue its supreme dominance, but when it comes to the future of social media and Hispanics, small might be the next big thing.
Captura Group Pulls a JLo
Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from…
Mobile Is a Must for Reaching US Hispanics
We know Hispanics love cell phones, especially smart phones. But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as the primary tactic. Below is a quick recap of these studies as well as…
Consumer Trends for 2011 Are a Shoe-in for Hispanics
As I read the brief, I was fascinated by how right-on they are and how Hispanics lie at the center of many of these trends. For this post I have highlighted the consumer trends I feel will be most impacted…