How to Keep up with the Fast Changing Hispanic Market
That’s why I thought it might be helpful to share some of my go to resources for staying on top of the Hispanic market, that is, in addition to this blog.
Latest Article
A Digital Breakdown of the 2012 Hispanic Fact Pack
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
CVS Faces Uphill Battle with New Spanish-Language Website
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large…
The Hispanic Online Market Comes to Life at Hispánicize
This week I join hundreds of bloggers, marketing agency executives and brand managers in Miami at the third annual Hispánicize social media conference. Being surrounded by this diverse, vibrant and passionate group brings a huge smile to my face because…
Are Online Hispanics part of your 2012 plans?
What’s more, the Hispanic online market is growing three times faster than the general market online. Based on this trend, it is likely that Hispanics will over-index in terms of online penetration in the relatively near future.