Social media has completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that's less formal, more timely, shorter and ultimately more engaging.
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State…
We recently hired Tony, an intern to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realized that he personifies the online Hispanic consumers that we marketers are trying so…
As Hispanics continue to turn to the Internet to express their cultural identity, advertisers will be sure to follow. This combination bodes well for Hispanic online publishers and I have no doubt that they will continue to innovate to create…
I was excited to have the opportunity to contribute to Ad Age’s 2009 Hispanic Fact pack that was released yesterday. As digital continues to represent a key part of the Hispanic marketing mix, Captura Group will continue to conduct research…
