It is clear that Twitter represents a viable option for reaching Hispanics online. Like any marketing campaign, succeeding on Twitter requires a well thought out strategy and a continuous, two-way dialogue that provides value to a given target audience. It…
The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for…
At the end of the day, the Facebook phenomenon is simply too powerful to ignore. Hispanic publishers will continue to build and maintain communities on Facebook, and those that are able to proactively engage with and monetize these communities will…
When you combine the highly social Hispanic culture with strong technology usage, you get a perfect storm. I argued that social media is the perfect avenue to unleash the Hispanic culture. For the most part, every day Hispanic culture is…
Are Hispanics really more social? I feel that getting to the bottom of this question is critical because there seems to be a disconnect among Hispanic marketers when it comes to social media. On the one hand, there are countless…
