When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. Using common sense and some quantitative data from comScore, I…
Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from…
As I read the brief, I was fascinated by how right-on they are and how Hispanics lie at the center of many of these trends. For this post I have highlighted the consumer trends I feel will be most impacted…
A local online advertising business like Groupon requires two key ingredients: a critical mass of local consumers and the ability to sell to local advertisers. Those looking to tackle the local Hispanic online market should combine these ingredients with a…
Perhaps more importantly, however, the deal deal between Univision and Televisa grants Univision exclusive U.S. rights to Televisa’s broadcast and digital assets through 2020.
