Upstarts challenging big media in reaching online Hispanics in English
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
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Hispanics Are Online, but Marketers Don’t See Them
In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic…
How to Target Hispanics with Facebook Advertising
I'm going to show you how to use Facebook’s self-serve, cost per click based advertising platform called Marketplace to reach Spanish-preferring and bilingual Hispanics who are 18 years or older.
Why You Should Use Tumblr to Reach Online Hispanics
Tumblr has grown exponentially among Hispanics and now represents a platform Hispanics online marketers should seriously consider.
Online retailers should put up a ‘Se habla español’ sign
As Hispanics become more comfortable and trusting of the Internet, they will also explore retail websites to research and purchase products. In fact, this is already happening: