Hispanics are thirsty for Content Marketing
As marketers begin to think more like publishers they should take a close look at the Hispanic market. They will find a large and growing market with a thirst for high-quality, relevant content.
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A Digital Breakdown of the 2012 Hispanic Fact Pack
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
U.S. Banks Not Doing Enough to Market to Hispanics Online
Banks should consider investing more comprehensively in the Hispanic online market. It is not enough just to translate portions of a website into Spanish. Banks need to provide a more meaningful and useful experience for Hispanics, develop a strong social…
CVS Faces Uphill Battle with New Spanish-Language Website
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large…
Are Online Hispanics part of your 2012 plans?
What’s more, the Hispanic online market is growing three times faster than the general market online. Based on this trend, it is likely that Hispanics will over-index in terms of online penetration in the relatively near future.