The pandemic has changed business as we know it, and colleges have had to adapt to retain students. As a Hispanic marketing agency, Captura Group recognizes the power of Hispanic students as a path to recovery for higher ed.
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
Recently I had the pleasure of attending the 20th annual Multicultural Marketing and Diversity conference of the Association of National Advertisers (ANA) in Miami, FL. Over the many years I’ve attended this conference, it’s been a pleasure to see how…
Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams. Culture has the same…
The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic Shopper Study, 6th Edition. This is great…
