In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
Despite being equivalent from a Spanish content perspective, BarackObama.com has nearly as many Hispanic visitors as MittRomney.com has total visitors. According to comScore, in June 2012, 509,000 Hispanics visited BarackObama.com. By contrast of the 537,000 total visitors to MittRomney.com, only…
Banks should consider investing more comprehensively in the Hispanic online market. It is not enough just to translate portions of a website into Spanish. Banks need to provide a more meaningful and useful experience for Hispanics, develop a strong social…
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large…
What’s more, the Hispanic online market is growing three times faster than the general market online. Based on this trend, it is likely that Hispanics will over-index in terms of online penetration in the relatively near future.
