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Upscale Hispanics: Young, Entrepreneurial and Online…
The Association of Hispanic Advertising Agencies (AHAA) and Nielsen just released an insightful study, “America’s New Upscale Segment: Latinos!” The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought…
What the narrowing digital divide means for marketers
Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social…
Hispanic Online Publishers Double Down on Facebook
That said, as Facebook’s growth begins to slow among Hispanics and more publishers and advertisers jump onto the platform, it will be increasingly difficult to compete for the attention of users. To rise above the noise, publishers will need to…
How to Keep up with the Fast Changing Hispanic Market
That’s why I thought it might be helpful to share some of my go to resources for staying on top of the Hispanic market, that is, in addition to this blog.