Some rules in soccer, as in other sports, are based on absolutes: if the ball crosses the touchline it’s out of bounds. The offside rule is different; it’s based on the relative position of players from both teams. Culture has…
Earlier this year we saw the closure of two major efforts by the mainstream media to connect with Hispanics in the U.S. CNN launched “CNN Latino” last year. The goal of the cable news network was to build an audience…
Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds key demographic information on who is viewing and engaging with it. Then having the ability to…
Much has already been written about Coca-Cola’s “It’s Beautiful” commercial, seen by tens of millions during the 2014 Super Bowl. Overlooked in the media firestorm is the connection the multi-cultural theme had with U.S. Hispanics. Seeing people from different races,…
Earlier this week, Venezuelan José Lobatón and Dominican Juan Uribe were the heroes of the 2013 Major League Baseball playoffs as they smacked game-winning home runs in crucial games for the Tampa Bay Rays and Los Angeles Dodgers respectively. According…
