Bravo to Ad Age for publishing the 13th annual Hispanic Fact Pack - a comprehensive guide that is chock full of statistics about the Hispanic market and advertising industry. Each year I look forward to analyzing the Hispanic Fact Pack…
Como ya hemos planteado otras veces en este blog, los hispanos son la minoría más grande en Estados Unidos y el segmento más activo en línea. Es por esto que es clave que cualquier marca que quiera crecer en este…
With over 150 million daily users, Snapchat has raced passed Twitter and along the way caught the attention - and dollars - of brands looking to interact with its highly engaged, young audience. As a Hispanic advertising agency, we have…
Recently, many marketers have been focusing their attention on the U.S. Hispanic millennial demographic. By making Hispanic millennials their top priority, marketers may turn a blind eye to the older Hispanic generation. Given recent research, it’s clear that Hispanic marketing…
Last month I attended the Association of Hispanic Advertising’s (AHAA) annual conference in Miami and walked away with a wealth of knowledge, inspiration, and overwhelming positivity about Hispanic marketing. This year, AHAA celebrates 20 years of evangelizing and advocating for…
