Last week, Hispanic marketing pioneer M. Isabel Valdés published her 5th book, WIN! The Hispanic Market; Strategies for Business Growth. Isabel Valdés took a unique approach by aggregating the voices of 19 Hispanic marketing industry experts to illuminate the importance…
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic…
This data should signal an opportunity to companies in the healthcare space. There is a clear demand for Spanish language health information online and relatively few companies providing it. Providing online Spanish health content would not only meet this demand,…
Tumblr has grown exponentially among Hispanics and now represents a platform Hispanics online marketers should seriously consider.
