In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers. Today, a mobile…
Earlier this week I was happy to receive the 12th annual Ad Age Hispanic Fact Pack. Each year I analyze the Hispanic Fact Pack from a digital lens and once again, it contains clear and compelling data for marketers to…
2013 has been the year of the Hispanic mobile user. Study after study has confirmed that U.S. Hispanics are embracing mobile devices in record numbers and using them religiously. The Federal Reserve recently found that 60% of Hispanics have smartphones…
¡Viva La Latina! When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that's the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture…
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
