Earlier this month, Snapchat went public in the biggest tech IPO since 2014, raising $3.4 billion to advance its vision to “empower people to express themselves, live in the moment, learn about the world and have fun together.” Flush with…
Another year is coming to a close, and with it another leap forward in Hispanic digital marketing. As we finalize 2017 plans for our clients, we think the coming year is poised to push the Hispanic digital marketing industry to…
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with…
Facebook is on a Hispanic roll. Two weeks ago the social media giant expanded their Hispanic affinity segment by 2 million, enabling advertisers to target 29.1 million Hispanics by language preference. Last week they announced that advertisers can now reach…
