Understanding the Hispanic and Latino market
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was…
By now, smart marketers have figured out that one of the best ways to reach the Hispanic market is by breaking down the language barriers between English and Spanish. As the use of the English language continues to rise among…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
If you have any experience marketing to U.S. Hispanics, you are likely familiar with back translation. Back translation refers to translating consumer-facing Spanish content into English so that non-Spanish speakers, such as your legal team, can review and approve it. Recently,…
