Understanding the Hispanic and Latino market
I believe the cost of potentially inaccurate, unreliable or dated content on any website is simply too high for my clients. Even the smallest translation mistake can destroy the credibility of a website and the organization behind it, severely impacting…
Most Hispanics expect Hispanic websites to be poor quality and as result, use the general market version of a site even if Spanish is their preferred language. For the last 10 years, my goal at Captura Group has been to…
Social media has completely changed the nature of how content for online consumption is produced. Companies must now speak to consumers through content that's less formal, more timely, shorter and ultimately more engaging.
Complex language preferences and limited amounts of Hispanic-targeted online content appear to limit advertisers' options to reach Hispanics online. However, a closer look reveals a wide variety of strategies to give advertisers access to the rapidly growing and highly engaged…
While integration with external-facing consumer touch points is critical for success, it is also important to ensure that an organization is internally aligned in order to support a Hispanic online marketing initiative. As such, the Hispanic online best practice of…
