Five things Mark Lopez should do at Google
Last week, Google made a really smart move and hired Mark Lopez to head its US Hispanic efforts. I was thrilled when I saw the announcement. I was not only happy for a good friend, but I also felt like…
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Univision / Televisa Deal Raises Stakes in the Hispanic Online Market
Perhaps more importantly, however, the deal deal between Univision and Televisa grants Univision exclusive U.S. rights to Televisa’s broadcast and digital assets through 2020.
Hispanic Online Publishers Turn to Twitter
It is clear that Twitter represents a viable option for reaching Hispanics online. Like any marketing campaign, succeeding on Twitter requires a well thought out strategy and a continuous, two-way dialogue that provides value to a given target audience. It…
The Digital Divide Represents an Opportunity for Hispanic Online Marketers
Although the report from Pew signals a serious social issue, I leveraged the data to develop a Hispanic online segmentation model based on country of origin and as a result identified a fascinating opportunity.
U.S. Government Revamps GobiernoUSA.gov to Engage Hispanics
The redesigned GobiernoUSA.gov makes an already valuable resource for the Hispanic online community even better. The GobiernoUSA.gov team is dedicated to connecting with the Hispanic community through a strong cultural perspective. We’re convinced that there is no better resource for…