Successful strategies for engaging with Hispanics in the digital space
The Association of Hispanic Advertising Agencies (AHAA) and Nielsen just released an insightful study, “America’s New Upscale Segment: Latinos!” The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought…
That said, as Facebook’s growth begins to slow among Hispanics and more publishers and advertisers jump onto the platform, it will be increasingly difficult to compete for the attention of users. To rise above the noise, publishers will need to…
As marketers begin to think more like publishers they should take a close look at the Hispanic market. They will find a large and growing market with a thirst for high-quality, relevant content.
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
