Successful strategies for engaging with Hispanics in the digital space
Last week Facebook announced the launch of a new Hispanic affinity cluster. In essence, Facebook has figured out a new way to identify U.S. Hispanic Facebook users and group them into the new cluster that marketers can use to target…
2013 has been the year of the Hispanic mobile user. Study after study has confirmed that U.S. Hispanics are embracing mobile devices in record numbers and using them religiously. The Federal Reserve recently found that 60% of Hispanics have smartphones…
¡Viva La Latina! When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that's the impression I got by reading “Latina Power Shift,” a new study by Nielsen that paints a crystal clear picture…
In January of 2012, I wrote a piece on how digital publishers were addressing the English preferring Hispanic market. At that time, traditional media players were being challenged by nimble upstarts who saw a clear demand for Latino-themed content in…
Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for…
