Successful strategies for engaging with Hispanics in the digital space
Como ya hemos planteado otras veces en este blog, los hispanos son la minoría más grande en Estados Unidos y el segmento más activo en línea. Es por esto que es clave que cualquier marca que quiera crecer en este…
With over 150 million daily users, Snapchat has raced passed Twitter and along the way caught the attention - and dollars - of brands looking to interact with its highly engaged, young audience. As a Hispanic advertising agency, we have…
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
Día de los Muertos, or Day of the Dead, is quickly becoming one of the most celebrated Mexican holidays in the United States. For brands, it represents the chance to communicate with the Hispanic consumer in a genuine way. Finding…
Despite the rise of social media, content marketing, mobile marketing and other digital marketing tactics, SEO is still critical. In fact, a study published in Search Engine Land found that 51% of all visitors to both B2B and B2C websites…
