Successful strategies for engaging with Hispanics in the digital space
Last month, Amazon quietly rolled out a Spanish language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.…
Welcome to Captura Group’s “Meet Our Team” series, a chance for us to profile a member of our team and give you a glimpse into the minds and backgrounds of the people that make Captura Group thrive. See our other…
For anyone who uses Hispanic visuals as part of their content and creative efforts, finding Hispanic stock images in popular stock photo banks is both easy and hard. Easy, because a single search for “Hispanics” or “Latinos” returns from 100,000…
We are passionate about the Spanish language. Being a Hispanic digital agency, it’s in our DNA. On this blog, we’ve talked about the importance of nuance, the benefit of a dual language strategy, and even when to use Spanglish to…
Despite the fact that the 2016 presidential election did not go how most Latinos would have hoped, there are some important insights that marketers can glean from it. The numbers are in, and Latinos clearly showed their strength and the…
