Successful strategies for engaging with Hispanics in the digital space
According to the Affordable Care Act tracking survey, the uninsured rates for Latinos dropped from a high of 36 percent pre-ACA to a low of 29 percent in the first quarter of 2016. But in comparison, non-Hispanics have fallen from…
If you’re a credit union you’re probably winning with Hispanics already, but could you be losing as well? Whether it’s attracting the almost half of unbanked/underbanked Hispanics or those who may be using other traditional financial services already, credit unions…
In the first part of our series, we explored the reasons why marketing to Hispanics in San Diego not only makes sense but is a prime and ripe opportunity. Now let’s continue with Part II and see how you can do…
Every cloud has a silver lining. And when it comes to the current status of the retail industry, which ranges from “bleak to promising,” that silver lining consists of Hispanic millennials. In fact, regardless of the state of retail at…
Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to…
