Is 2021 The Year Multicultural Marketing is Finally Inaugurated?
I challenge you to raise your voice, active your networks, and take action to ensure that Corporate America will finally inaugurate multicultural marketing.
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U.S. Hispanic Students Are Transforming Higher Education
The pandemic has changed business as we know it, and colleges have had to adapt to retain students. As a Hispanic marketing agency, Captura Group recognizes the power of Hispanic students as a path to recovery for higher ed.
5 Takeaways from the 2020 ANA Multicultural Marketing & Diversity Conference.
The 2020 ANA Multicultural Marketing & Diversity Conference called for a change to the multicultural marketing approach. We share 5 key topics from the most prominent voices in our industry.
It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a framework that is far from helping marketers…
Some Thoughts On How to Navigate the COVID-19 Times
By now we’re all clear that it’s not if or when we will feel the effects of the coronavirus: they are here and happening now. We also know that the effects go beyond health, and transcend to the economy, our…