In the first part of our series, we explored the reasons why marketing to Hispanics in San Diego not only makes sense but is a prime and ripe opportunity. Now let’s continue with Part II and see how you can do…
“San Diegans are younger, richer, and better educated than the rest of the nation. Some might say we’re better dressed and better looking, too.” - Ray Major, Chief Economist, SANDAG, SDBJ Forum: Economic Trends 2017. If this doesn’t put a…
...and what makes them ideal for targeting U.S. Hispanics. Hispanics are mobile super-users, this we know. A 2016 study from Pew Research Center confirms this: “Overall, 80% of Latino adults say they access the internet via a mobile device at…
Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being, and are more than ever financially prepared for it. Hispanics are not only the fastest growing minority in the United…
Last month, we opined on Amazon’s rollout of their Spanish-language e-commerce site, and the massive opportunity it represents for brands trying to reach Hispanic consumers. A recent announcement by Facebook opens yet another opportunity for marketers to sell directly to…
