Online retailers should put up a ‘Se habla español’ sign
As Hispanics become more comfortable and trusting of the Internet, they will also explore retail websites to research and purchase products. In fact, this is already happening:
FBI Aims to Build Trust Among Hispanics
Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy.
Five Reasons for Using Spanish to Reach Hispanics Online
When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. Using common sense and some quantitative data from comScore, I…
What’s next in Hispanic social media?
So what's next in Hispanic social media? Facebook will probably continue its supreme dominance, but when it comes to the future of social media and Hispanics, small might be the next big thing.
Captura Group Pulls a JLo
Although some may find this post a bit self-serving, I feel that this story is reflective of the massive influence Hispanics are having on the United States. Indulge me while I tell you about the evolution of our company from…