This week I join hundreds of bloggers, marketing agency executives and brand managers in Miami at the third annual Hispánicize social media conference. Being surrounded by this diverse, vibrant and passionate group brings a huge smile to my face because…
What’s more, the Hispanic online market is growing three times faster than the general market online. Based on this trend, it is likely that Hispanics will over-index in terms of online penetration in the relatively near future.
Last week, Hispanic marketing pioneer M. Isabel Valdés published her 5th book, WIN! The Hispanic Market; Strategies for Business Growth. Isabel Valdés took a unique approach by aggregating the voices of 19 Hispanic marketing industry experts to illuminate the importance…
Today, brands looking to reach online Hispanics in English have another option thanks to English language digital platforms that target Latinos.
In the past ten years I have seen investment in the Hispanic online market grow, albeit at a much slower level than US online advertising in general. When you look at the numbers, the disparity between US online and Hispanic…
