How to Keep up with the Fast Changing Hispanic Market
That’s why I thought it might be helpful to share some of my go to resources for staying on top of the Hispanic market, that is, in addition to this blog.
A Digital Breakdown of the 2012 Hispanic Fact Pack
In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010.
When It Comes to Online Hispanics, the Internet Is Blue
Despite being equivalent from a Spanish content perspective, BarackObama.com has nearly as many Hispanic visitors as MittRomney.com has total visitors. According to comScore, in June 2012, 509,000 Hispanics visited BarackObama.com. By contrast of the 537,000 total visitors to MittRomney.com, only…
U.S. Banks Not Doing Enough to Market to Hispanics Online
Banks should consider investing more comprehensively in the Hispanic online market. It is not enough just to translate portions of a website into Spanish. Banks need to provide a more meaningful and useful experience for Hispanics, develop a strong social…
CVS Faces Uphill Battle with New Spanish-Language Website
In launching a Spanish language version of its website, CVS is attempting something that only Best Buy has been able to pull of, successfully launch and support a robust Spanish language e-commerce site in the long run. Supporting a large…