For brands thinking about investing in the Hispanic online market, The Social Revolución will provide a tangible glimpse into what is happening every day in the Hispanic market. Millions of Latino consumers are leading a revolution, turning to the Internet…
That said, as Facebook’s growth begins to slow among Hispanics and more publishers and advertisers jump onto the platform, it will be increasingly difficult to compete for the attention of users. To rise above the noise, publishers will need to…
As marketers begin to think more like publishers they should take a close look at the Hispanic market. They will find a large and growing market with a thirst for high-quality, relevant content.
What should marketers know about Hispanic online shopping this holiday season? The will spend $6.5 billion, are savvy and dedicated online shoppers and few marketers are targeting them, which represents a great opportunity.
But one thing is clear: the success of MySpace might just depend on how it connects with the acculturated Hispanics. That is, the growing number of young, upwardly mobile Hispanics who tend to use the Internet in English.
