In January of 2012, I wrote a piece on how digital publishers were addressing the English preferring Hispanic market. At that time, traditional media players were being challenged by nimble upstarts who saw a clear demand for Latino-themed content in…
Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for…
The Association of Hispanic Advertising Agencies (AHAA) and Nielsen just released an insightful study, “America’s New Upscale Segment: Latinos!” The research paints a compelling picture of the upscale Hispanic market and helps dispel Hispanic stereotypes. For this post I thought…
Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social…
Foreign-born Hispanics still hold the key to the Hispanic market —and the need for marketing agencies that understand this segment is stronger than ever
