Is 2021 The Year Multicultural Marketing is Finally Inaugurated?
I challenge you to raise your voice, active your networks, and take action to ensure that Corporate America will finally inaugurate multicultural marketing.
2020 will be the year of the Hispanic…….
As we get ready to celebrate a Hispanic star-studded Halftime Show at Super Bowl LIV featuring Puerto Rican Jennifer Lopez, Shakira from Colombia and Los Tigres del Norte from Mexico, I thought it would be a good time to celebrate…
¡Háblame! Talk to me! How to Grab a Slice of the Hispanic Millennial Action
An increasingly receptive market with high purchasing power is just one tap and a swipe away: Hispanic millennials are willing to listen, share and buy anything within their mobile device’s digital space. Because Hispanic millennials engage so well with mobile…
Captura Group hires Jennifer L. Woods as Managing Director
U.S. Hispanic Market Expert to Expand Agency’s Strategic Capabilities and Offering Captura Group, a leading agency that brings together strategic business expertise and marketing creativity to help brands grow in a digital and multicultural world, is pleased to announce that…
The Truth About Marketing to Spanish Speakers
Yes, the Pew Research Center recently reported that the share of Latinos who speak Spanish has declined in major U.S. metro markets. But did you read past the attention-grabbing headlines? Digging into the Pew data shows pretty conclusively that Latinos…