Hispanic Generation Z Insights
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
Each year we welcome a summer intern to Captura Group who has the opportunity to apply classroom lectures and case studies to real life brands in real time. Not only do our interns get to work across a variety of…
There’s been a lot of talk about brands, specifically CPG brands, targeting online Hispanics, and for good reason. A 2015 Google study aimed to find out how much more engaged Hispanics are with digital marketing versus their non-Hispanic counterparts, and…
As we have discussed extensively on this blog, Hispanics are the largest minority in the United States and the most active and engaged segment online. Savvy brands should be targeting the Hispanic digital consumer to drive growth and should do…
Hispanicize, an annual event for Latino trendsetters and newsmakers in digital content creation, was held last week in Miami. We sent three Capturadas to support our clients, build relationships, learn about the Hispanic market and of course, experience the fiestas.…
At Captura Group, we’ve always been passionate about driving growth for our clients by engaging with online Hispanics through high quality content and great user experience. That’s why we’re excited to announce the launch of our own digital platform that…